European Equestrian Federation Announces New Communications Manager

The European Equestrian Federation (EEF) is delighted to announce the appointment of Shannon Bruchard-Gibbons as its new Communications Manager.

Bruchard-Gibbons joins the EEF bringing a wealth of experience from the international equestrian sports arena to the organisation. During eight successful years at the International Equestrian Federation (FEI), she played a pivotal role managing the Sport communications and media operations across all major international competitions. Her extensive portfolio includes media management and operations at prestigious events including the Paris 2024 Olympic and Paralympic Games, Rio 2016 and Tokyo 2020 Olympics, FEI World Equestrian Games™, FEI World Cup™ series, and the FEI Nations Cup™ series.

"We are thrilled to welcome such an experienced professional to our team," said Theo Ploegmakers, EEF President. "Shannon’s comprehensive understanding of equestrian sport, combined with her proven track record in sports communications, makes her the ideal candidate to lead our communications efforts and will be invaluable as we continue to develop and promote equestrian sport across Europe. "

Prior to her role at the FEI, she gained valuable experience in broadcast media, working for ten years in both radio and television. Her career also includes positions at the French Equestrian Federation and EquiRatings, leading internal and external communications with a data-driven approach to storytelling.

In her new role, Bruchard-Gibbons will spearhead efforts to strengthen the Federation's communication strategies, maintaining strong relationships with member national federations, increase visibility of continental sporting events, and build stronger relationships with media partners to amplify the Federation's voice in the equestrian world. Her expertise will be vital in promoting the flagship Longines EEF Series.

Bilingual in English and French, her ability to work in multiple languages will be an asset in promoting the values of the Federation to the equestrian community.