EEF Press Release
Longines to partner with the European Equestrian Federation for the Longines EEF Series
Swiss watch brand Longines and the European Equestrian Federation (EEF) are delighted to extend their partnership with the creation of the Longines EEF Series, a new national team Show Jumping competition format that will take place all over Europe for the first time this year, from May to September.
In the context of its collaboration with the European Equestrian Federation, Longines becomes the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. This 3* level jumping contest will be connected to the Longines FEI Jumping Nations CupTM Division 1, providing the winning team of the Series a ticket to compete in the Division 1 season the following year. This new Nations Cup circuit will open its doors to the next generation of riders, officials and sporting professionals from the continent. The format is applied for the first time in the 2020 outdoor season and will see the different teams competing in eight regionally organized qualifiers, two semi-finals and a final, taking place in September in Warsaw (POL).
Theo Ploegmakers, EEF President, said: “With the new Longines EEF Series, the European Equestrian Federation is delighted to extend its relation with Longines and to promote the Jumping discipline in Europe. This project is ambitious, aiming to improve all organisational aspects, from logistics to media relations with a special attention given to the sport's technical side, while making fair play and horses welfare our top priorities.”
Matthieu Baumgartner, Longines Vice President Marketing, added: “We are very proud to be the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. With this circuit, riders and equestrian sports fans from all over Europe will be offered a new competition format, which promises numerous great sports moments. Longines is looking forward to being part of this exciting adventure, hand-in-hand with the European Equestrian Federation.”
The partnership between Longines and the European Equestrian Federation, which started in 2015, contributes to developing the sport across Europe, while strengthening the watchmaker’s long-lasting commitment to equestrian world. In fact, Longines’ involvement in equestrian universe dates back to the 19th century, when it started producing pocket watches engraved with equine motives. In 1912, the Swiss watch brand first collaborated with an international Show Jumping competition in Portugal. Today Longines’ engagement in equestrian sports worldwide includes competitions in the disciplines of Show Jumping, flat racing, dressage, driving and eventing.
The first qualifier of the Longines EEF Series will take place in Le Touquet (FRA) from 7 to 10 May, 2020.
Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.
Longines International Communications: firstname.lastname@example.org – www.longines.com
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About the European Equestrian Federation (EEF)
The EEF was formed in 2009 to address equestrian sport matters of European interest and to increase the influence of the European NFs within the FEI. In 2018 the FEI Groups I & II were merged into the: EEF Regional Group, which currently includes and represents 37 European NFs.
EEF Communication, Nayla Stössel: email@example.com